The new logo was developed keeping in mind company's future vision and direction. It symbolises its journey towards a radiant future while preserving the heritage of its past as a trusted and admired Indian Brand.
So, Bajaj Electricals took on a vermilion orange shade and a new logo: a forward-looking eye, which represents the company's eye on the future and readiness to accept challenges.
The company's philosophy of 'Inspiring Trust' was embedded to reassure its loyal customers of continued transparency.
